Marketing Your WattPlan Site - Best Practices
You’ve figured out a strategy for engaging your customers about solar, electric vehicles or energy efficiency, and your program is going full-swing. But are your customers participating?
The most successful engagement strategies factor in the full customer experience: from how you'll generate awareness about your program, to what your customer’s next steps will be, and how you'll measure results.
Marketing your program is key to its success. Read our Best Practices Guide to learn from utilities that are using WattPlan to engage customers about their distributed energy resource (DER) options. The guide highlights marketing initiatives that are having an impact, and will show how you can replicate them within your own programs.