Whitepaper
Achieving Customer and Grid Value with Demand Flexibility: Driving Program Success with Deep Data Insights

The energy and utility industry is experiencing significant load growth driven by factors such as electrification demand, growth of large strategic loads, renewable energy resources, customer-owned distributed energy resources, and the lingering supply chain crisis. Demand flexibility is essential for adapting to these market drivers. Implementing demand flexibility strategies is challenging; it requires participation from end-use energy customers. Utilities and energy agencies play a crucial role in engaging customers to drive beneficial program participation, bringing value to customers, the grid, and society.

Utilities have access to extensive data, including historical energy consumption, customer attributes, and third-party data. By using innovative analytical approaches, utilities and energy agencies can identify opportunities for demand flexibility, target promising customer candidates, and engage them with personalized, data-supported insights.

As a trusted partner to leading utility and energy agencies, Clean Power Research brings more than 25 years of experience in delivering innovative software services that help our customers successfully navigate the clean energy transition.

This whitepaper illustrates how Clean Power Research can help utilities drive success of demand flexibility programs with deep data insights, with specific examples including:

• Estimation of gross load obscured by behind-the-meter solar production
• Conservation and load shifting through idle load reduction
• Maximizing the demand flexibility value of EV chargers for solar homes
• Beneficial building electrification that minimizes adverse impact on the customer and the grid

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